The project involved creating an e-commerce website specializing in automotive oils and filters. The main challenge was to make a complex catalog—featuring more than 100,000 vehicle models and 20,000 product references—easy to navigate while maintaining a simple, fast, and reassuring user experience.
Contexte
Context
Présentation du projet
Project presentation
The project involved building an e-commerce platform dedicated to automotive oils and filters. The primary objective was to make a highly complex catalog, containing over 100,000 vehicle models and 20,000 product references, easily accessible without compromising the user experience.
Ma mission
My mission
Mon périmètre d’intervention
My scope of work
I was responsible for designing the user journey, UX/UI, visual identity, and the complete development of the platform using WordPress and WooCommerce. I also handled the catalog import, payment gateway integration, shipping solutions, and the custom development required to meet the project’s specific business requirements.
Solution
Ce que j'ai fais
What I did
I designed a search engine based on a simple and efficient workflow: users first select a vehicle brand, then quickly access matching models through a dynamic search. The entire experience was optimized to provide smooth navigation despite the large amount of data, with a strong focus on performance, interface clarity, and SEO best practices.
Résultat
Result
Ce qui a été obtenu
What was achieved
The platform enables users to quickly identify the right products within a technically complex environment. It delivers a smoother shopping experience, a conversion-focused structure, and a solid foundation for both performance and organic search visibility.
Vos questions
Questions fréquentes sur ce type de projet
Quelques réponses rapides aux questions qu’on me pose souvent avant une création e-commerce.
Your questions
Frequently asked questions about this type of project
A few quick answers to the questions I’m most often asked before starting an e-commerce project.