Design & development of a custom e-commerce platform

For this project, I designed and developed a complete e-commerce platform dedicated to automotive oils and filters, with a strong focus on usability and performance.

🎯 Challenges

The main challenge was to provide a fast and intuitive product search experience across:

• 100,000+ vehicle models
• 20,000+ products

💡 Approach & solution

I built a custom search architecture focused on user experience, based on a two-step system:

• vehicle brand selection
• dynamic model filtering with live search

This approach ensures smooth navigation and fast results, even with large datasets.

🎨 Design & branding

• Full visual identity creation (logo + mascot)
• UX/UI design focused on conversion
• Clean, responsive interface

⚙️ Development & integration

• Full development with WordPress & WooCommerce
• Import and structuring of a large product catalog (20k+ items)
• Payment integration (Sogecommerce)
• Shipping setup (Colissimo, Chronopost)
• Custom development for business-specific needs

🚀 Performance & SEO

• Advanced performance optimization
• SEO-friendly technical structure (indexing, architecture, content)
• Built for scalability and organic growth

✅ Result

A fast, scalable and user-friendly platform designed to handle large data volumes while maximizing conversion.